All Bar One have announced that they are launching a range of sustainable beers and ciders.
Two years after “StrawSuck” and one year after the ‘One for All & All for Wine’ campaign that introduced seven environment-friendly wines, the UK pub chain All Bar One has again brought new sustainable drinks to their menu.
This new drink campaign—“All the Better with Beer”— offers customers a beverage collection of four beers and three ciders that are all adjusting to ‘greener’ production methods. Those four beer brands, including craft ales from Brewgooder, Corona Extra’s refreshing beer, Camden Hells Lager and Toast Ale, have all either produced their product in a sustainable way or donated money to environmental programmes, similar to the wine brands on the wine campaign menu.
Toast Ale not only utilises bread waste from bakeries that would otherwise go to landfill to make ale but also donates profits to charity and to South Africa to empower vulnerable people with skills. Camden Town Brewery collects used grain from the brewing process and sends it to local farmers for cattle feeding. Brewgooder donate all of their profits to clean water projects, and are aiming to provide drinkable water to a million people. Corona Extra has also committed to clean up a million square metres of the UK coastline.
As for the cider brands, Pip and Wild set out to be zero waste into landfill, and Mortimers Orchid Cider only uses local apples as material. Old Mout Cider uses totally recycled packaging and works with WWF to protect worldwide habitats up to 500k acres.
All Bar One’s senior marketing manager Laura Clarke has recognised that, while the taste is significant to their customers in their beer and cider selection, now customers are also interested in how it is produced.
Laura believes customers prefer brands that make positive impacts on the environment through greener production or participation in environmental projects – whether it is being plastic-free, recycling materials or even providing clean water.